DSM Small Business Night
Join us for a night of networking and education for local small business owners!
6-6:45pm Small Business Owner Social Gathering (light foot and drinks)
6-8:30pm Mid Iowa Small Business Development Center Drop-In Q&A
This event is free and is open to the whole community!
Breakout Session 1
Take Your Brand from Good to Remarkable
When it comes to branding, you can either be a good brand or a remarkable brand but you cannot be both. Leveraging her own experiences and observations, Keirstin discusses how building a “good” brand prevents you from standing out. Sharing examples of small but mighty brands, you’ll learn how to identify your remarkable brand using a simple 3-part framework. This session is for anyone who feels limited by their brand, struggles to articulate what makes them unique, and wants their brand to do more for their business.
- Learn the 3-part framework for finding your remarkable brand
- Clarify your unique brand message to fuel your marketing efforts
Keirstin Heitman, Owner, Poppi Branding Co.
Keirstin’s on a mission to help people and brands stop playing good and uncover what makes them remarkable. She speaks from her own experiences and observations sharing examples of how breaking free from the expectations and stepping into your own changes everything. Before owning her own business she worked for several years designing branded experiences and spaces for national and international brands. It was during this time she saw there were two types of brands: the good brand and the remarkable brand, and decided the world needed more of the second. Today, Keirstin’s the owner of Poppi Branding Co., a branding studio helping turn business owners jumble of stories and ideas into a clear confident brand that’s easy to remember, hard to forget, and as remarkable as them.
Breakout Session 2
Prioritizing Health, Pursuing Excellence and Rebuilding Resilience
Learn how to prioritize your health in a post-pandemic business world.
Renee Schulte, Owner, Schulte Consulting, LLC
Renee has over two decades of leadership experience in the behavioral healthcare field. Her work in the public and private sectors has given her a unique understanding of the complexities of delivering quality care. Renee is nationally recognized for her expertise in behavioral health policy, system design, financial analysis, and strategic planning. As licensed mental health therapist, Renee has worked across an array of the care continuum including psychiatric hospitals, child welfare providers, and therapeutic foster care services. She began Schulte Consulting, LLC in 2012. As a consultant she has worked with multiple states creating strategic plans, legislation, and best practice guidance in regulation and rules.
Breakout Session 3
Growing Your Business with Strategy and Digital Marketing
Many companies and brands start from square one, in the middle of a kitchen table, and find themselves a few years into business, in many cases, without establishing any real brand strategy. During this breakout, we’ll discuss “Problem/Solution Marketing” – identifying customer needs and pain points, and then getting in front of those people with your products or services, whether that be through online solutions like Search Engine Marketing (that’s getting you caught in things like Google & Bing searches – either organically or via paid tactics), Social Media, or Email Marketing, there are a bunch of others, or through some of the more traditional tactics like direct mail, television advertising or radio. These strategies will help you create the funnel, drive customers, and then keep you in front of them.
Jason McArtor, Owner, Farmboy Inc.